Kampuchea Tela Company continues to strengthen its achievements and enhance operational efficiency in alignment with its established strategic plan

Kampuchea Tela Company continues  to strengthen its achievements and enhance operational efficiency in alignment with its established strategic plan, with a strong focus on developing employees’ capabilities. On February 12, 2026, Kampuchea Tela organized a special training session on “Motivation to Boost Sales,” conducted by instructor Chhuon Sereyvichetra at the company’s headquarters.

Oknha Chhun Vandy Deputy Director General of Kampuchea Tela Company, presided over the training session with the objective of enabling sales staff to clearly understand and effectively apply various motivational techniques to increase sales performance in accordance with the annual plan.

During the session, His Excellency highlighted three key principles: “Communication,” “Problem-Solving,” and “Providing Attentive Customer Service.” These principles aim to ensure that customers use high-quality products with confidence and receive convenient, reliable services that encourage repeat business.

He further emphasized an additional core principle in developing marketing strategies, particularly for product- and service-based businesses. Trainees were encouraged to gain a clear understanding of the seven elements of the marketing mix, which include: distinctive service features; product quantity and quality to build customer trust; pricing strategies; strategic and accessible distribution locations; effective promotion to raise awareness of the company’s product quality; the importance of people and teamwork in delivering customer satisfaction; and clear operational procedures. He also stressed the need for sales staff to analyze strengths and weaknesses, determine their competitive positioning, and consistently review daily and monthly data to evaluate market share and competition.
He concluded by stating that the successful implementation of all these principles requires “the fire of motivation.”

In closing, His Excellency provided important recommendations to all leaders and sales staff to thoroughly study and master the art of sales motivation through this training program in order to achieve sustainable and long-term success.